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Casablanca, Morocco | [téléphone] | [e-mail] | [lien]

PROFESSIONAL SUMMARY

Results-driven Data Analyst and Business Professional with experience in sales, accounting, and transit operations. Skilled in Power BI dashboard development, DAX, data analysis, and AI automation using n8n. Holds a Master's degree in Management from Beihang University (China). Multilingual communicator (Arabic, French, English, Mandarin) with a proven ability to turn raw data into actionable business insights across retail and automotive sectors.

TECHNICAL SKILLS

Data & Analytics: Power BI, DAX, Data Visualization, KPI Reporting, Dashboard Design, Data Analysis, Excel (Advanced)

Automation & AI: n8n, AI Agent Development

Productivity: · Microsoft Word, Excel, PowerPoint

Other: · Financial Reporting, Accounting, CRM, Social Media Management, Customer Portfolio Management

WORK EXPERIENCE

Commercial / Sales Representative | CEMADEC – Casablanca, Morocco · Jun 2021 – Oct 2022

• Prospected and acquired new B2B clients, expanding the active customer portfolio through targeted outreach campaigns
• Presented and promoted cosmetic product lines to clients, contributing to increased product awareness and sales conversion
• Managed a customer portfolio including follow-up communications, relationship maintenance, and issue resolution

Transit Assistant (Internship) | ATS GLOBAL – Casablanca, Morocco · Jan 2021 – Apr 2021

• Provided clients with detailed information on export and import procedures and documentation requirements
• Managed email and social media communications to resolve client inquiries and improve satisfaction
• Made outbound calls to clients to strengthen relationships and improve service quality

Accounting Assistant (Internship) | TOP ENERGIE – Casablanca, Morocco · Nov 2018 – Apr 2019

• Recorded and reconciled accounting transactions and updated bank statements on a daily basis
• Handled product receipt and registration in the accounting system ensuring accuracy of inventory records

Accounting Assistant (Internship) | TOLBOIS – Casablanca, Morocco · Apr 2017 – May 2017

• Recorded accounting transactions and assisted with bank statement reconciliation

PROJECTS

Cosmetics Sales Dashboard | Power BI · 2026

• Built a 3-page interactive Power BI dashboard analyzing $2.91M in cosmetics sales across 6 countries and 15 product lines
• Identified top-performing salesperson (Olivia D'Souza, $387K) and best-selling product (Tea Tree Moisturizer, $261K) using DAX
• Visualized monthly revenue trends, geographic distribution, and KPIs for 10 sales reps

[lien]

BMW Sales Dashboard | Power BI · 2026

• Designed a 3-page Power BI report covering Executive Overview, Sales Analysis, and Market Insights
• Built KPI cards for Total Revenue, Units Sold, Avg Price per Car, and YoY Growth using DAX measures
• Included EV adoption trend analysis, fuel price impact on sales, and premium segment share by region

[lien]

EDUCATION

Master's Degree in Management

Beihang University – Beijing, China

Bachelor's Degree in Management

FSJES Ain Sbaa, Hassan II University – Casablanca, Morocco

Technical University Diploma – Finance & Accounting

Higher School of Technology – Casablanca, Morocco

Baccalaureate in Economic Science

Oued Dahab High School – Casablanca, Morocco

CERTIFICATIONS

STCW Basic Safety Training – Higher Institute for Maritime Studies, Casablanca

LANGUAGES

Sep 2019 – Jul 2024

Sep 2017 – Jul 2018

Sep 2015 – Jul 2017

Sep 2014 – Jul 2015

Jun 2025

Arabic (Native) | French (Upper Intermediate) | English (Upper Intermediate) | Mandarin (Basic)