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SENIOR IT BUSINESS MANAGER | EXECUTIVE ACCOUNT MANAGER | ENTERPRISE SALES

Rabat, Morocco · [téléphone] · [e-mail] · [lien]

E XE CUTIVE SUMMARY

Senior Business Development and IT Sales professional with over 9 years of experience in Enterprise Sales, Account Management and B2B business development across IT consulting, digital services and the telecom/digital sector. Skilled across the Full Sales

Cycle — prospecting, cold calling, needs qualification, Consultative Selling, negotiation and closing — with a proven ability to build a qualified sales pipeline and convert opportunities into recurring revenue. Recognized for strong Stakeholder Management and the ability to engage C-Level decision-makers, as well as for expertise in Key Account Management and Executive Account

Management on strategically significant portfolios. Solid background in IT Consulting, CRM management (Salesforce, HubSpot) and Sales Automation, reinforced by hands-on use of AI-powered tools to drive Lead Generation and Customer Success. Focused on Revenue Growth and Sales Strategy, with the ambition to bring these skills to a Senior Business Manager, IT Business Manager or Client Partner role.

CORE SKILLS

• Business Development · ▪ Enterprise Sales
• Strategic Sales · ▪ B2B Sales
• Cold Calling · ▪ Consultative Selling
• IT Business Development · ▪ Executive Account Management
• Key Account Management · ▪ Strategic Account Management
• Client Acquisition · ▪ Account Growth
• Revenue Growth · ▪ Sales Leadership
• Stakeholder Management · ▪ Project Coordination
• Customer Success · ▪ Pipeline Management
• Forecasting · ▪ Negotiation
• CRM Management · ▪ Sales Operations
• Digital Transformation · ▪ IT Consulting
• AI Sales Enablement · ▪ Lead Generation
• Sales Automation · ▪ Cross-functional Collaboration

PROFE SSIONAL E XPE RIE NCE

Executive Account Manager | IT Business Manager | Reecho Solutions · 2025 – Present*

• Develop and manage a portfolio of strategic accounts across IT consulting, consultant staffing and digital transformation, engaging C-Level decision-makers (CIO, CTO, IT Directors, Business Unit Heads) to understand their priorities and position high-value solutions.
• Own the full B2B sales cycle, from prospecting and needs qualification through contract negotiation and closing, building tailored commercial proposals aligned with each client's strategic priorities.
• Design and execute multichannel prospecting campaigns (cold calling, LinkedIn Sales Navigator, Apollo, Lemlist) combined with a consultative selling approach, to feed a qualified sales pipeline and accelerate new lead generation.
• Act as the link between client requirements and the recruitment team, qualifying the IT profiles needed (Cloud, Data, Cybersecurity, Development) and coordinating candidate-to-mission matching to ensure short staffing lead times and high client satisfaction.
• Work closely with the Delivery and Recruitment teams to ensure smooth mission execution, anticipate renewal needs and secure continuity of service on existing accounts.
• Track and analyze commercial performance indicators (pipeline, conversion rate, sales forecasts) to adjust sales strategy and prioritize the actions with the greatest impact on revenue growth.
• Leverage CRM tools (Salesforce, HubSpot) and AI-powered solutions (Claude, ChatGPT, Perplexity) to automate low-value tasks, personalize sales outreach and increase productivity across the sales cycle.
• Build lasting, trust-based relationships with clients and consultants on assignment, driving retention, referrals and organic growth of the account portfolio.

IT Sales Specialist | Sales Manager | Intelcia · 2022 – 2025

• Manage a portfolio of client accounts in the telecom and digital sector, driving new client acquisition as well as retention and growth of existing accounts.
• Own the end-to-end sales cycle for telecom and digital solutions, from needs qualification through negotiation and signature, adapting the sales pitch to the specific priorities of each stakeholder.
• Deploy upselling and cross-selling strategies on complex deals, identifying additional opportunities within the existing portfolio to maximize account value.
• Analyze commercial performance indicators (close rate, average deal size, churn rate) and build corrective action plans to meet and exceed sales targets.
• Produce regular reporting for management, including pipeline tracking, sales forecasts and portfolio trend analysis.
• Train and mentor new team members on sales techniques, product pitches and commercial best practices, contributing to improved team performance.
• Collaborate with technical and operations teams to resolve complex client issues and ensure a high level of satisfaction and retention.
• Contribute to the continuous improvement of sales processes and service quality, feeding field insights back to product and operations teams.

Business Development Consultant | Senior Account Executive | Concentrix (Webhelp) · 2019 – 2022

• Develop a B2B and B2C client portfolio by managing the full sales cycle, from prospecting through demonstration, negotiation and closing.
• Build and maintain lasting client relationships to maximize retention, satisfaction and additional business development opportunities.
• Track commercial performance via Salesforce and Hermes, analyzing key indicators (KPIs) and producing regular reporting for the sales management team.
• Coordinate sales activities with operations teams to ensure a consistent client experience across the entire sales journey.
• Coach team members on sales techniques, opportunity tracking and optimal use of CRM tools, contributing to improved collective performance.
• Contribute to the optimization of sales processes and pipeline management to support the team's revenue growth.
• Identify areas for continuous improvement in the sales approach and propose adjustments to increase conversion rates.

TOOLS & TE CHNOLOGIE S

CRM · Salesforce • HubSpot • Pipedrive • Hermes

Prospecting · LinkedIn Sales Navigator • [lien] • Lemlist

Artificial Intelligence · Claude AI • ChatGPT • Perplexity AI • Microsoft Copilot

Productivity & Data · Microsoft 365 • Excel • Power BI • Teams • Outlook

E DUCATION

Master's in IT Management, Quality Audit, Industry & Services

Bachelor's in Business Management

Higher Technician Diploma (DTS) in Sales & Marketing Management

LANGUAGE S

French — Fluent · English — Fluent · Arabic — Native

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